“Kim has big energy and big ideas and WEM contributed to areas that went beyond their scope of work. Though Kim drives well in her lane, she does not hesitate to change lanes when she can contribute. She pushed us into areas that may have been outside our comfort zone to good effect. We would certainly recommend WEM without hesitation to any campaign that needs business development savvy, fundraising muscle and event-marketing know-how.”
—David Brown, Cyber Aces Marketing Director, Sans Institute
WEM provided consulting, business development and event planning and production events to this nonprofit organization, which identifies and cultivates non-traditional talent for the field of cybersecurity.
Our assignment was wide-ranging. We developed contracts, budgets, and a production template along with a program for audience development modeled after a grassroots political campaign. Our services included expanding the Cyber Aces Online Competition into target states and providing support and technical assistance with the production of multiple state-championship events. For example, in Massachusetts we worked with the Department of Housing and Economic Development and Department of Education to initiate a state program. We also worked with Delaware’s Office of Technology to create a championship in that state. And we established an event in Minnesota by working closely with the Inver Hills Community College.
We also provided guidance on working with governors and identified opportunities with the National Governors Association. In addition, WEM developed a new sponsorship program and business expansion concepts.